Media Mentions

"Across different fundraising levels, women in business face roadblocks that their male counterparts often don’t encounter. Whether these roadblocks stem from a lack of network, awareness or other issues, there is an opportunity for the tech industry to step up and contribute to resolving some of these bias-driven problems that are so commonly found at the core of tech communities. "
October 28, 2019
"The lean plan isn’t the big formal document, but just enough to estimate the cash, expenses, key items, and very rough sense of chances of success."
July 17, 2019
"Players like Airbnb and HomeAway may be intimidating, but they have opened up the market and ultimately brought hospitality entrepreneurs more guests. It's important to embrace them and adopt the right technology tools to give guests the best experience possible. "
July 19, 2019
"Agility and innovation in fintech depend not only on collecting the data, but how you’re able to leverage it. Knowing which metrics to measure, and especially the interplay between them, will help illuminate the complete story about your customers, your business and the market. "
June 12, 2019
"I can guarantee you that small businesses need your help and advice, and are desperate to get the right accounting service that helps them actually understand their financials and see through the fog of business numbers to achieve the growth and success they are looking for. Now it’s up to you to make the leap, beyond what’s comfortable, and provide customers what they are asking for."
June 25, 2019
"By complementing your plan with data about your past successes and challenges, you'll be able to set your company on a path of even growth and confidence. "
May 08, 2019
"With a well thought-out plan and communications strategy, an innovation district could send a message that Eugene is the place to be."
March 14, 2019
"Embrace new technologies, and take the time to understand how they can help you be a more effective business owner. Your competition is going to be using technology as an advantage, so don’t be left behind."
March 11, 2019
"A Eugene business woman is lending her experience as a mom and business owner to the push for paid family and medical leave for employees nationwide."
March 03, 2019
"Palo Alto CEO Sabrina Parsons is selected as a 2019 Woman of Influence"
February 27, 2019
"The harm predatory fintech lenders can inflict on entrepreneurs is so bad some small businesses are being put out of business by the high interest rates the lenders charge, Sabrina Parsons warned the House panel on behalf of the Main Street Alliance."
February 13, 2019
"A 2016 Palo Alto Software survey found that business leaders who had drawn up business plans were almost twice as likely to see business growth or receive capital as leaders who didn't write a plan."
February 09, 2019
"Culture and leadership go hand in hand, and today's companies can suffer or thrive based on the decisions that leaders make about culture."
February 07, 2019
"With a focus on job growth, here is a brief look at what some of the biggest names in the local tech industry did last year and what to expect in 2019."
February 05, 2019
"Three local businesses have received nearly $90,000 in combined job training funds from Lane County’s Economic Development Department and the Lane Workforce Partnership."
January 24, 2019
"But for some in the accounting profession, there’s still a reluctance to offer true business advisory services—the kind that goes beyond tax advisory."
December 13, 2018
"Fast paced agencies need the right email collaboration tool to help ensure that all communication with customers is handled quickly and correctly."
November 09, 2018
"Everyone dreams of getting in on the ground floor of a startup, but how do they engage accounting services and, moreover, how do startups, start up?"
November 07, 2018
"One lesson I learned from examining our personnel plan at Palo Alto Software is that there’s a golden middle -- the right balance to everything you can offer to your employees."
October 13, 2018
"When an organization undergoes rapid change, the culture also changes. Without guidance, the trajectory of a developing culture can easily be an unfortunate one."
October 09, 2018
"Encourage your employees to be entrepreneurial in their social causes, support them in their activities, and work toward being a friend or mentor rather than a boss."
August 01, 2018
"To advance from an idea to a viable enterprise, you need a roadmap. A business plan provides that direction."
July 16, 2018
"The concept of customer development is central to our team’s strategic roadmap and should be a part of every startup company."
June 30, 2018
"There is no other product that integrates accounting and business management in the same manner as LivePlan."
June 17, 2018
"But what makes all the difference are the human connections we form in the office and it is our job as employers to encourage this."
May 30, 2018
"Leading by example and striving for parity in technology, where for so long, there has been gender imbalance, Parsons says, “Enough is enough.”"
April 12, 2018
"As company founders and entrepreneurs look to start and build companies outside of Silicon Valley, one of the biggest challenges they often face is an accessible tech workforce."
April 23, 2018
"Five years later, we’re in the midst of a global reckoning as women and men openly push for a more balanced and equal world."
March 04, 2018
"Lean Planning is hybrid approach that allows for agile thinking and iterative testing without setting aside the structure of a laid out plan."
December 18, 2017
"If your efforts to shape your surrounding community tie back to your company’s values or offerings in a specific way, you’ll grow more fully into a mission-driven business on both an internal and external level."
March 02, 2018
"Accountants should expect to move into a more dynamic consulting and advising space to make sure they take advantage of automation and AI, while building a better business model for their firms. "
February 28, 2018
"In its simplest form, a business plan is a guide that outlines goals and details on how you aim to achieve those goals."
January 22, 2018
"When an individual comes forward to share about a serious problem or injustice, that behavior should be welcomed and rewarded — not punished, however indirectly."
January 15, 2018
"Financial literacy should be a priority for any woman entering the workplace, and especially those hoping to enter the competitive entrepreneurial environment."
December 28, 2017
"A program like Apprenti that can train a workforce that’s already in Eugene, that’s not bringing people from the outside, that can take underserved communities that maybe are looking for better jobs, is really attractive."
December 21, 2017
"As you approach fundraising, look out for these traps and assumptions you’ll want to avoid while you raise your round."
December 19, 2017
"These trends will change the way you work with your accountant and your accounting software while giving you more time to spend working on your business."
November 29, 2017
"One of the most important aspects of lean planning is that it is an ongoing process that helps founders consistently apply strategies and make better decisions for the growth of their businesses. "
November 12, 2017
"By understanding your financial drivers, and educating yourself about your forecast, you will be prepared to answer any financial question an investor throws at you. "
November 08, 2017
"Founders who habitually check-in on their financials are more educated in their decision making, and can use a lean planning approach to save money while growing a business."
November 06, 2017
"The “dead business plan” claim at times mistakenly confuses the formal, traditional document with the process for setting a strategic roadmap and financial forecast."
October 17, 2017
"Sabrina Parsons joins Jim Blasingame to reveal the concept of lean planning as a way to manage the progress of your business in a more efficient way, without making a major investment."
February 20, 2017